ben nichols communications opens for business

Leading global sports communications expert Ben Nichols has today launched a new, eponymous Communications Consultancy, Ben Nichols Communications.

Communications strategies that put brands “on the map”

We work with clients with untapped potential and raise their game, whether it be making WADA mainstream, launching the Athletics Integrity Unit, or rebooting the Commonwealth Games for a twenty-first century audience.

What we do


Strategic PR

Creating cutting-edge
communications strategies
that put brands
“on the map”.



Handling the toughest crises and managing the reputations of organisations, brands, events and athletes.

the written word

Speech writing, Media Releases, Blogs and editorial for print and online publications.


public speaking

Offering a professional and credible public face: WADA and the CGF are just two names Ben has represented.

media relations

From CNN to the BBC, we have outstanding relationships with the world’s top media.

Events & operations

Running Press Office and Event operations for the world’s most prestigious sporting events.

digital and social

Telling stories through compelling content on Instagram, Twitter, Facebook and more.

public affairs

Positively influencing and impacting policy change through strong stakeholder relationships.

Making WADA mainstream

As Chief Spokesperson and head of Media Relations from 2013 – 2017, Ben was a leading public face of the global anti-doping movement during what was a tumultuous period for sport.

He developed and executed a hugely successful Media campaign that brought WADA into sharp focus, achieving $4.6 billion AVE in Q4 of 2015 and elevating #WADA to the top of the world’s trending topics on Twitter.

Commonwealth 2.0: rebooting a flagging brand

The No.1 question the Commonwealth Sports Movement has faced in recent years is “what is the relevance of the Commonwealth Games today?”. In his role as the Commonwealth Games Federation’s first Director of Communications and Public Affairs, Ben reinvigorated the outdated Commonwealth sport brand, and successfully positioned the Games with a new identity: sport with a social conscience.

With its authentic and inclusive brand, the Games won plaudits worldwide, and achieved significant exposure including in non-Commonwealth countries for the first time. In the eyes of one journalist, the “renewed relevance” campaign “gave the Commonwealth Games its mojo back!”

what others say

Ben is a first class and supersmart operator; a top communicator who was a dedicated, credible and loyal representative of WADA, one of the most important institutions in world sport.

Dan Roan

Sport Editor, BBC