what we doWe offer a diverse skillset. From managing some of the most challenging crises in the industry's history, to overseeing the most professional press offices in sport, we have a wealth of experience across all facets of the communications sector.
Ben made his name creating cutting-edge communications strategies that turn heads and put brands “on the map”.
That is why our strength lies in taking on businesses, brands and projects with untapped potential, and bringing their visions to life by building relationships and telling their stories in a compelling way that resonates with their target audience, whether it be the public, sports fans or business stakeholders.
At the CGF, Ben brainstormed and implemented the “Commonwealth relevance” campaign that redefined how people saw the Commonwealth Games. Leveraging the Games’ values of inclusiveness and social purpose, he developed an umbrella strategy for Commonwealth Games Associations, International Sport Federations and Governments across the Commonwealth that presented the Games as a modern, progressive force for good in the world of sport.
Ben has handled some of the biggest crises ever to affect the global sport industry, and managed the reputation of governing bodies, events, teams and high profile individuals from executive leaders to star athletes.
He first entered the CriComms (Crisis Communications) sphere, when he was Chief Press Officer for the Dubai Tennis Championships from 2008 – 2009. Engulfed with a diplomatic crisis surrounding the Shahar Peer Visa issue, he steered the tournament – and the reputation of its title sponsors Barclays and Dubai Duty Free through the troubled period. The tournament went on from strength to strength, and has now won the ATP Tournament of the Year Award on 11 of the past 12 occasions.
Ben took that experience with him into his roles as Senior Press Officer at Lotus Renault GP, head of Media Relations at WADA and Director of Communications and Public Affairs for the CGF. Today, he is one of the leading CriComms experts in international sport.
the written word
A polished writer and editor, Ben has put pen to paper for leading newspapers in the UK and USA. At the start of his career, he worked as a Sub-Editor for The Times and Sunday Times, learning the ropes within a fast-paced national newsroom.
He has also worked extensively as a widely-acclaimed speechwriter for some of the top names in international sports administration, including agenda-setting speeches for the WADA President Sir Craig Reedie and Commonwealth Games Opening and Closing Ceremony speeches for the CGF President Louise Martin CBE.
Combining his love of writing with a sound strategic mind, Ben has also written and ghost-written numerous Op-Eds and Columns that have been published in publications ranging from The Sunday Telegraph to the Wall Street Journal and Sports Business Journal to Media Week.
Ben is a seasoned public speaker, having emceed at some of the highest profile conferences and events in sport including the Press Conference unveiling the Independent Commission results into Widespread Doping in International Athletics (‘the Pound Report’) in November 2015. His voice even featured in the Oscar and Bafta-winning documentary film, Icarus!
He has moderated panel sessions, performed voice overs for short films and is an experienced interviewer, having founded and worked as lead interviewer for the popular WADA Talks interview series.
An adept spokesperson, he has been a credible public face for organisations he has represented, not least the Dubai Tennis Championships, Athletics Integrity Unit and World Anti-Doping Agency. Ben also regularly features as a ‘talking head’ on topical issues within the sport industry, including the sport network, iSportConnect.
From CNN to the BBC, and from the New York Times to The Times, we have outstanding relationships with media on both sides of the Atlantic, not to mention with other organisations worldwide such as The Australian and Channel 7 in Australia, The National and Gulf News in the UAE, and many more in between.
Ben has developed and executed Media Relations Strategies that have made a difference. Take his work for WADA that saw the Agency record 126k articles in Q4 of 2015 – a total of $4.6 billion AVE – and which resulted in #WADA becoming the world’s number one trending topic on Twitter.
Or, the groundbreaking strategy he put in place for the CGF, an organisation that had been off the public radar for decades. By securing impactful coverage in the world’s leading media – including the BBC and non-Commonwealth publications such as the New York Times – Ben positioned the Commonwealth sport brand as relevant once again. His strategy was instrumental to the federation delivering on the business objectives set out in its strategic plan, Transformation 2022.
events & operations
Ben has run Press Office and Event operations for the world’s most prestigious sporting events, from the Commonwealth Games to the Dubai Tennis Championships, from an F1 Team’s Press Operations to the IRB Rugby Sevens World Cup.
A natural leader and motivator, Ben has managed teams of over 200 staff in a variety of sports and countries – and always with their own challenges! His calm and professional approach have earned him the respect of rights holders, title sponsors, business leaders, government officials, administrators, athletes, suppliers and his teams.
digital & social
Ben has used the advent of digital media to tell some of the most compelling stories in sport, through captivating content on Instagram, Twitter and YouTube.
In establishing WADA Talks, Ben soon found that mainstream media organisations were syndicating content on their platforms, subsequently driving headlines on key topics in the anti-doping world. At the CGF, Ben leveraged the incredible diversity of the Commonwealth of Nations by creating the Commonwealth Stars Instagram campaign which featured athletes with fascinating backstories whether they be a recently-homeless turned Commonwealth Youth champion Bahamian, an 89-year-old English former dentist-turned Commonwealth fencing champion, or a netballer using her stardom to empower women through sport back in her home country of Uganda.
Ben has also capitalised on the success of viral Twitter campaigns, engaging athletes and working with partner organisations to build credible and impactful digital work.
With strong interpersonal skills, Ben has developed positive relations with a diverse range of stakeholders – helping him positively influence and impact policy change.
His first foray into Public Affairs was while working for WADA in Montreal, where he was required to enhance the Agency’s communications department relationships with international governments, Organising Committees and other not-for-profit organisations such as UNESCO.
At the CGF, he supported the federation’s engagement with public, private and third sector organisations including national and international governments and other key political and sporting partner bodies. This ensured the CGF and its activities were widely understood, and drove the formation of policy and actions in line with the federation’s vision, mission and values. Of particular note, was his work engaging new Commonwealth member, The Gambia, just days ahead of Gold Coast 2018.