‘Extend Grass-Court Tennis Season To Engage More Fans’

Featured in iSportConnect in August 2018

In a special Vlog for iSportConnect, Ben explained why he thought extending the grass-court season in pro tennis would engage more fans.

Currently, only one-eighth of the ATP and WTA seasons are held on the surface. The US Open hard-court series is now underway with the US Open starting in three weeks’ time.

Ben said that expanding the grass-court season by a week or two would challenge more players on the circuit, increase the game’s unpredictability and ultimately boost fan engagement.